The Locals – Street Style from Copenhagen and elsewhere
Street Style from Copenhagen and elsewhere


The Locals

Søren Jepsen is a fashion photographer and blogger. Since 2007, he is running the street style blog The Locals, portraying fashion on the streets of major cities all over the world. Each season during the fashion weeks, he is the resident street style photographer for Condé Nast International. During the year, he is shooting editorials and stories for clients like,, Elle, GQ and Refinery29.

For Søren, street style is a passion. He has seen the genre evolving, from portraits of regular folks on the streets with a unique sense of style, to fashion week visitors in the most fashionable and fancy outfits of the season. On The Locals, he tries to showcase both of these worlds, without losing sight of why he started in the business: to portrait people from the streets that can inspire us, no matter what clothes they wear.